Digital Marketing Made Simple: A Step-by-Step Guide
Digital marketing. Just another one of those new, fancy buzzwords you should use to sound smart in meetings or is it the real deal?
Maybe a better question is: what is digital marketing?
This digital marketing guide will show you what’s what.
First popularized as a term in the early 2000’s, digital marketing has actually been around much longer.
Like, WAY longer. About 100 years longer, to be exact.
Here’s a pic of the first digital marketer in history:
(Image source: Wikipedia)
His name: Guglielmo Marconi.
Yup. In 1896 he was the first human to demonstrate a, “public transmission of wireless signals.”
This dude invented the radio.
Shortly after his little demonstration in England, morse signals were transmitted across open water.
And, while it would take another 10 years for the radio to reach the general public, it sure didn’t take the creators long to realize they could use it to sell stuff.
The first live broadcast was from an opera performance at the Met and guess what people did after it?
They bought show tickets!
Digital marketing strategy was born.
I bet you’re surprised. I didn’t mention smartphones, apps, Facebook ads or blogs at all.
That’s because digital marketing has nothing to do with the internet.
Business consultants almost never use the word "problem"; instead, they talk about opportunities to enhance value. Ask any consultant what they do, and they'll likely say "I'm in the solutions business." Despite criticism that's sometimes leveled at business consultants, they truly can add value to your middle market company, but you need to know when and why to use them. There is a huge range of business issues that consultants can provide solutions for, and different types of consultants bring different ideas to the table.
Types of Consultants
Business consultants can generally add value in five major areas of your middle market business:
Reasons for Hiring a Consultant
Now that you know the major types of consultants, why would you need to hire one? Here are five common reasons:
Consultants can obviously be expensive, and you need to carefully weigh the costs and benefits. Only you know the particular needs of your midsized firm, but chances are that a consultant can help turn those needs into highly beneficial solutions.
Where are some of the best places to search for and choose between similarly qualified consultants? Let us know what you think by commenting below.
High-impact training and development programs don’t just happen. Instead, they’re the result of a careful planning and alignment process. The following steps can help you translate business objectives into a tailored training plan.
1. Identify Business Impact:
Design and develop your training to meet the company’s overall goals. Keeping business goals in focus ensures training and development makes a measurable impact.
2. Analyze Skill Gaps:
How are your employees’ behaviors helping meet the business goal? By finding out what the gaps are between employees’ current and ideal skills, you can better pinpoint what your specific learning objectives should be. Categorize these learning objectives into these three groups, and have activities in your training plan that target all three.
3. Layer Training Methods:
The most effective training programs use layered, sustainable learning activities to create performance improvement over time. A layered approach makes sure your program targets the essential employee, customer, and business needs while training the right people at the right time in the right way. A layered approach is the best of all worlds because it blends learning experiences and training methods that maximize the benefits of your time.
4. Evaluate Effectiveness and Sustain Gains:
Employees’ need for training and support don’t end when they get back to work. In fact, continued support is required to ensure that initial training sticks. Measurable learning objectives are the foundation for you to evaluate an initiative’s impact.
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